And Why Their Customers Didn’t Notice a Thing
"We were paying $2,200/month just to accept cards – that’s 19,000 pepperonis we could’ve bought! Now we keep 100% of every sale."
— Michael T., Owner of Napoli Pizza (Tampa, FL)
The Hidden Fee Trap:
Like 92% of restaurants, Napoli Pizza was bleeding money to payment processors:
3.3% per transaction + $50 monthly fees
$1,200/month in "non-qualified surcharges"
$750/year for outdated terminals
Total loss: $26,400/year – enough to hire a full-time employee.
(Spoiler: No price increases required)
Instead of eating fees, Napoli:
Set cash prices as the baseline (e.g., $15 pizza)
Displayed card prices as percentage higher ($15.60)
Trained staff to say: "It’s $15 cash or $15.60 card – your choice!"
Key Insight:
"Customers paying cash felt rewarded. Card users didn’t blink – they’re used to fees elsewhere."
— Gina Rodriguez, Napoli’s Manager
PurePatriotPayments provided:
✅ Zero-cost terminals
✅ Custom dual pricing software
✅ PCI-compliant receipts
(No contracts or monthly fees)
Role-played customer objections
Used table tents explaining: "We pass card costs to banks, not you!"
Gave staff $50 bonuses for positive fee-related reviews
| Metric | Before | After |
|---|---|---|
| Monthly Processing Fees | $2,200 | $0 |
| Cash Sales Increase | 12% | 27% |
| Customer Complaints | 4-5/week | 1/month |
| Net Savings | — | $2,200/month |
Unexpected Benefit:
Credit card tips increased 18% – servers now explained: "Your card fee supports our staff!"
"Won’t customers hate this?"
Reality: 2 complaints in 4 months (both regulars who got free calzones)
Pro Tip: Offer "fee forgiveness" for first-time card users
"My POS can’t handle dual pricing!"
Solution: We integrated with their existing system in 2 hours
"I’m locked in a processor contract!"
We paid Napoli’s $1,200 early termination fee (see offer below)